Meesho’s Hidden Superpower: Turning Low-Value Orders into a Profitable Goldmine – A Deep Dive into the Business Case Study
At its core, Meesho’s “miracle” of profitability with an AOV of just ₹269 and average delivery fees of ₹37, even for nationwide shipments. This stands in stark contrast to competitors like Amazon (₹1,200 AOV) and Flipkart (₹1,800 AOV), or even food delivery services like Zomato, which struggle to profit on short-distance orders valued at around […]

